Jaclyn Ryan’s Digital Portofolio
Master’s Capstone Project
Title of Capstone: “Digital Religion and Christianity in the United States of America: Research and Observations on How Younger Adults Engage with Their Faith on Instagram”
Jaclyn’s master’s capstone (non-thesis) project, focused on surveying the presence of “digital religion” and Christianity in American by surveying Christian Influencers and organizations Instagram posts from over a year’s worth of content to begin a discussion on how younger adults, (18-29-years-olds) Instagram’s largest age demographic (Pew Research Center, 2021), are engaging with their faith on Instagram. After surveying over 350 individual Instagram accounts and identifying over 20 different account categories, five primary account categories were identified with fifteen total Instagram accounts chosen for observation. Looking at over 10,000 posts from the chosen Instagram accounts (posts, videos, carousels, IGTVs, Reels, Guides, Stories, etc) the final deliverable focused on designing and populating a series of One-Sheets that made up a paper that modeled a thesis paper and defending the project before a graduate committee. The final deliverable consisted of a title page (shown right), research on the topic areas (Christianity in the United States, Digital Religion Space, Digital Religion and Instagram), methodology pages (account selection criteria and post-analysis qualification criteria), section dividers for the primary accounts (Chrisitan Celebrities, Christian Public Figures, Religious Resources, Young Adult Ministries, and Christian Memes), as well as individual one-sheets for each Instagram account observed in the project.
Photography and Videography
I primarily shoot with Canon 6D and 70D (various lenses), as well as various GoPro models among other camera and videography equipment.
Since 2010, I have run my own photography company that has covered a variety of photography and videography project. I have experience in corporate, event, organizational, candid, lifestyle, landscape, graduation, portrait, and wedding photography and videography. I am a mentored professional who loves to capture memories and document life and events or client requests. My clientele has included (but is not limited to): Disney, NASA, GNC, including several extensions of General Electric: GE Foundation, GE Business Convening, GE Volunteers, GE GLBTA, U.S. Department of Education, National Science Teachers Association, Orlando Conference Management Group Inc., Lombardi Development Company, DeAngelis Diamond, BANGS Shoes, Filter of Hope, Passages Israel, Cru (formerly Campus Crusade for Christ). I have also been a team member with the University of Florida: UF Social's media team, UF College of Journalism and Communications (CJC), UF CJC's Journalism Department, UF's CJS Summer Media Institute, UF's Dance Marathon, Miss UF Pageant, UF Homecoming Pageant, and Cru at UF's Greek ministry, UF Doulos.
My experience also includes various projects with philanthropy, executive, and portrait photography for different UF sorority and fraternity chapters. These chapters include UF's: Alpha Delta Pi sorority, Beta Theta Pi fraternity, Delta Phi Epsilon sorority, Kappa Kappa Gamma women's fraternity, Phi Mu sorority, Sigma Kappa sorority, and UF's Panhellenic Council.
B.S. Advertising Capstone Deliverable
Social Media Management and Content Creation
Proficient in: Adobe Creative Suite Software Lightroom, Photoshop, InDesign, Premiere Pro, Bridge, Illustrator, and Final Cut Pro.
Web Development and Building (Squarespace, Wix, WordPress, Smugmug, etc.). Microsoft Office
Since 2014, I have worked with various companies with social media and brand manager overseeing, management, planning, content gathering, content creating, campaign development, and campaign execution. I have helped construct and gather material for writing and visual purposes, as well as overall ideation brainstorming and reworking, in various roles such as photographer, intern (social media and branding), and Public Relations VP for a variety of companies and organizations such as GE Foundation, Orlando Conference Management Group Inc. (OCMG) - currently still employed, the University of Florida's College of Journalism and Communications Journalism Department as a Graduate Assistant, UF's Social Internship, Cru (formerly Campus Crusade for Christ), UF Doulos, UF's Kappa Kappa Gamma, UF CJC Study Abroad Program, and UF CJC Summer Media Institute.
Within the Cru at UF and UF Doulos movements, I headed a "Women's Night Out" event and social media branding campaign in 2017, where I oversaw. I created "UF Soul Scripts: No Strings Attached, "where we brought, now the instant best-selling author of "Own Your Everyday," Jordan Lee Dooley, to speak to over 300 college-aged students. While working as an intern with UF Social Media, I covered a UF Accents Speaking Event with Paul Rudd. I worked on the "Back to the Future Day" campaign and various "UF Decision Day" media coverages. I also designed, photographed and filmed video content for my advertising capstone campaign with our client: Tuscan Trails, a winery tour company based in Italy, where we coordinated internationally before traveling to Italy for the University of Florida's CJC study abroad program. While in Italy our team got to go on a Tuscan Trails tour where we visited multiple vineyards and locations where I gathered content (photography and videography) to later generate content (graphics, social media proposal, website, and other branded content) for our presentation to the client and our final plans book. My photos and video footage were later used through UF's in-house advertising agency, Elevate Agency while working with Tuscan Trails as a client.
I have project managed and created graphics, quotes, event coverage, social media campaign development, and execution, as well as overall brainstorming and ideation processing.
Branding and Brand Management
I have used Adobe Creative Suite Software (see above), Canva, Issuu in creating Style Guides, Brand Audits and other Branding Presentations to Clients and teammates.
Since 2016, I’ve had the opportunity to oversee branding efforts with different companies and organizations such as Orlando Conference Management Group, BANGS Shoes, the University of Florida’s “UF Social” media team, Tuscan Trails in conjunction with UF’s Elevate Agency, and UF Doulos.
Overall, I worked on the student organization, formerly Doulos at UF, first as a student Public Relations Vice President, where I ran and oversaw the movement to bring high-resolution images and content to the student organization. My role then shifted when as an intern where I headed the proposal to change the student organization from “Doulos as UF” to “UF Doulos” in the overall brand logo rebranding, while also working to create and organize the website development of UFDoulos.com. My role then changed to Part time Field Staff for Cru where I worked specifically with UF Doulos where I worked as a Brand Manager of the UF Doulos Brand online and through social media while mentoring student in professional development skills such as: branding, photography, videography and storytelling skills.
Project Campaign Development
I have used Adobe Creative Suite Software, Canva, Issuu in creating Style Guides, Brand Audits, and other Branding Presentations to Clients and teammates. Since 2016, I’ve had the opportunity to oversee branding efforts with different companies and organizations such as Orlando Conference Management Group, BANGS Shoes, the University of Florida’s “UF Social” media team, Tuscan Trails in conjunction with UF’s Elevate Agency, and UF Doulos.
Projects have ranged from creating, executing, leading, and organizing events with OCMG and Cru at UF and UF Doulos (Soul Scripts at UF: Freedom No Strings Attached), to social media campaigns with UF Doulos Weekend Retreats (BEHOLD, Follow Me: The Way of the Cross, etc), Tuscan Trails, Social Media Management with UF College of Journalism and Communications Graduate Studies and Research Division, Capstone Thesis Project, etc.
I’ve also worked with Orlando Conference Management Group Inc. (OCMG) for overall brand ideation, content creation, and media planning through style guide creation, brand audit, and industry media planning research to identify social media trends to help the OCMG stay up-to-date in overall brand touchpoint’s online.
